Silvercreek FW20
On the 4th of august 2020 I received a call from Silvercreek. To see if I would be interested in working on their new Fall Winter 2020 campaign. The first part of my job was to scout the locations as they were searching for a rocky rough environment which did not have the feeling of mid-summer, which it was. The second part was to shoot alongside their own in-house photographer, analogue, film as well as wet plate.
The first location was in and around the caves near Rue du Garage, Bassenge in Belgium. This is where I shot the wet plate collodion images as shown below. The second location was at the quarry of Marnebel, also in Bassenge Belgium. I contacted the owner and arranged for us to be able to shoot there. This is where all the color images are taken, using a Leica M6 and Kodak Portra 400 film.
Male model: Teun Koemans
Female model: Elize Been
MUAH: Sjardé Kirioma
Art Director: Menno Dings
Styling: Edwin de Rooij
Silvercreek FW16
21st of june 2016; I received a call from Menno, marketing manager at the B32 group. He saw my website and was excited about the collodion imagery. He asked me to have a cup of coffee with him as he wanted to talk about a proposal he had in mind. The 27th of that same month we sat down in a bar in Maastricht and he began to tell the story of Silvercreek, a clothing brand under the flag of Open32 with 65 shops in the Netherlands.
At that time they were in the process of putting Silvercreek into the market as a stand-alone brand, like Levi’s and G-Star for example, with their dedicated stores. Silvercreek used to be a small mining town in America, now used by artisans who gave it new life after the mines closed. Inspired by this, Silvercreek thought it would be a great idea to bring back craftsmanship and let ‘New Artisans’ tell their story, in their clothing.
In short I was asked to tell my story in front of the camera while wearing Silvercreek clothing. But also to create something in collaboration with Silvercreek. This resulted in me making the product images on wet plate of their newly designed jeans called “Amber'‘ & “Copper” and partially shooting the campaign around it, as well as on wet plate as with a DSLR, together with Gijs Spierings and Jenneke Luijmes. To read the full story follow this link.
